Managing Your Business with CMS


Businesses and organizations can be improved in so many ways through the beneficial tools provided through the Internet. Every business needs to be able to show as many people as they can the products or services in which they offer in an organized manner. A great way to get this done is through a Content Management System. A CMS is an application which lets the user create, publish, and edit their unique content while being able to organize and delete content through a central interface.


So, what exactly does a CMS do? A CMS is most commonly used for running websites or blogs and can provide whatever content you allow on your site. There are a variety of CMS’s available throughout the web and while each of them is different, they all have commonalities. CMS’s provide a much simpler way to manage your workflow while being able to collaborate with others on the same website being managed. The manager doesn’t need to learn how to code in order to manage their website but most CMS’s support custom coding as a feature.


Benefits of CMS


  • Shareable content on a centralized interface

  • Helps provide accurate content that managers can publish, edit, or modify easily

  • Site managers are notified if there’s a deadline or due date on content to be published

  • Provides simple ways of publishing in a timely manner


Before committing to a CMS for your business or organization, first you should consider how you’d benefit from it. CMS’s, while similar, each provide different tools.


Here’s what you should consider:


  • Provide a way to make your website responsive for users throughout different platforms

  • The ability to customize everything (color, text, font, content placement) makes your site unique and stand out

  • Give editors, publishers, and managers permission to work on only specific tasks

  • Provide editable data that influences SEO

  • Multi website support is key to managing multiple sites

  • Ability to return to an older version of your site when you make mistakes

  • Consider whether or not you want access to a blog for your business or organization


There are many different and unique CMS’s throughout the web. They can be as simple as admin area on your website where you can update a message on your homepage to a  complicated system where prior versions are stored, you can preview your changes, and approval is required before the changes become publish.  There are commercial out of the box CMS’s and there are custom one.  Some popular boxed CMS’s are:


  • WordPress

  • Drupal

  • Joomla

  • ExpressionEngine

  • TextPattern


WordPress Details


Pros

  • Easy to use and includes the ability to add as many pages as you see fit.

  • Everything you need to manage your site is included in the software. It’s customizable without knowing much code

  • Great for SEO. Coding behind the program is simple and clean, allowing search engines to read and index your site with ease.

  • Originally a blogging website and still includes full blogging capabilities.

  • Add plugins to your site to increase functionality, including a calendar, videos, and social media feeds and “liking” ability, most of which are cheap or free.

Cons


  • Many people find the interface hard to use at first

  • You need to keep current on updates for WordPress and the plugins on your site to keep secure

  • The user must be careful to keep the styling of the pages consistent throughout the site

  • Adding new functionality can be difficult

  • An inexperienced user can make a change that affects the entire site


Custom CMS

CMS can be simple.  We often add simple CMS to websites where an admin user can log in and then the work edit appears below all the blocks of text.  When the users clicks on edit, a Microsoft Word link pop ups where the user can change the text and/or add a link.  The result is an easy to use system where users can update the text on their site.


Another custom CMS we often add to sites is a news or events database.  The system allows the user to give details of the events including title, a photo, short description, and long description.  The website then handles the formatting and positioning of the information so the page maintains a consistent appearance and function.  Users can focus on the content not the presentation.


Software Solutions has also developed complicated CMS projects for clients including a full college website where many people can contribute content but a limited number of people can approve changes. Data from many sources are pulled together on the website.  Another project integrates advertising and thousands of business articles together with the directory structure. For these and other clients Software Solutions was able to provide a CMS to meet their unique needs, critical to their business’s success.


Summary


Content Management Systems are a great way to expand your unique business if you choose one that fulfills your specific needs. Contact us today to discuss how we can set up your company or organization through a Content Management System or how we can grow your business.

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