Search Engine Optimization, or SEO, affects where your website shows up on a search engine’s unpaid or organic results. SEO is a way to get your site to appear above your competitor on a search engine. The website is ranked based on the algorithms set in place by the engineers working at the search engine. Although SEO gets difficult, there are simple, proven things you can do to improve your visibility on a website without spending a fortune on a team of SEO consultants.
Optimizing each of your website’s pages with unique, descriptive titles, URLs, and descriptions improves SEO. A meta-description is the text that appears below the blue link on a search engine. Meta-titles appear as a links’ text on a search engine and should be kept short, yet descriptive, while unique to each individual page. This is the first thing a user sees on a search engine so, what your description and title says can either have them on your website or your competitor’s.
It is easier to implement SEO best practices during the initial creation of a website than after but there are always ways to improve on it. Websites should be optimized to be as descriptive and specific as possible.
Tailor your websites keywords to match relevant text throughout the website
Optimize your website with keywords unique to the area you serve
Be as specific as possible so search engines match you and your target audience accurately
Providing new content with lots of text that match your keywords is another step in making your site rank higher for SEO. Keeping your site up-to-date is important so updating its content is vital in SEO. Relevant articles, videos, infographics, slideshows, comments, reviews, and anything that can be related back to your website is good SEO practice.
Links and SEO
Increase links from outside sources to a variety of pages on your website
Post links to your website from your company/organization’s social media pages
Create well-formatted URLs because a reader is less likely to click on links with random numbers, letters, and symbols after the page name
Link pages within your website to each other to hint to search engines that the pages you’re linking to are important to your website
Improving page load speeds optimizes your website for SEO but also creates a better atmosphere for users because your website is now running faster and smoother. When a competitor’s website is running faster than yours, it is more likely to take a potential client from you. Your website will also be more likely to get more page views because people are staying on your website longer. When your website’s pages load faster it makes navigation easier which means potential clients are staying on longer.
Simple Ways to Get Your Page to Load Quicker
Google provides many free tools to help businesses improve their SEO. Registering your website with the Google SEO tools doesn’t only help you understand how your website is being ranked but also helps to improve your ranking with the search engines.
Google Provided SEO Tools