Web Terminology Explained

Website technology is confusing. So when your web developer starts rambling on about things like domain name registration, servers, browsers, bandwidth and gigabytes, don’t feel bad if you get tripped up in the conversation. However, it’s a really good idea to learn the basics of what these things are and how they work, so you can make good choices for your business and website. 

Here’s a list of the most common web terms and questions explained.

The difference between domain name registration and hosting – and why you need both.

A lot of people easily confuse domain name registration with web page hosting. To clarify, your domain name is your website URL. For example: www.mydomainname.com. This name needs to be claimed and registered in order to be able to attach itself to a set of web pages.

On the other hand, “hosting” or a web host, provides the space where the web pages are saved and stored. So essentially, the domain name needs to connect to the host. Together, the domain name, the web pages and the host provide a “website”.

website diagram

What is a server?

Simply put, a server is really just a computer (or computer program) that stores files, and manages access to those files.

What is cloud storage?

No, this doesn’t mean storing data and files up in the sky somewhere. Cloud storage is a way to save and access data remotely. That is, it’s saved to an off-site storage system maintained by a third party – then you can access the files and data, as long as you have an internet connection. So basically, instead of storing information to your computer, you’re saving it to a remote database.

What’s a browser?

A browser is an application used to access the internet – for example: Chrome, Safari, Firefox, Internet Explorer, etc.

Google Chrome FirefoxInternet ExplorerSafari

Online Marketing and How to Stand Out

Compared to just 15 years ago, business marketing today might seem easier than it was before. Modern technology, social media and email provide a quick, cost-efficient way to publish and distribute information to target customers. However, competing for the attention of your target customer has actually become harder in some ways. Because there are so many businesses and ads competing for consumer attention, viewers tune out, if not block information completely. Businesses not only compete with competitors, but with every single business out there. So how does a business stand out when everyone is standing out?

Here are several tips to keep in mind:

  • 1.       In general, take an assertive approach without over-doing it. Don't be pushy or misleading and avoid an over-the-top sales pitch.
  • 2.       Learn and follow anti-spam laws and regulations, and avoid black-hat SEO techniques.
  • 3.       Be visible when viewers are looking for services by investing in a long-term SEO strategy.
  • 4.       With any form of advertising, whether it’s online or print, state the facts and get to the point. You have mere seconds to grab and hold viewer attention.
  • 5.       Most importantly, keep in mind that a good and reputable business will always seek to gain the trust of viewers for the long run. This way, when they see your name (whether it’s in an email, a post, or anything else) they trust the information is worth reading. 

Effective online marketing requires time and patience. So maybe the way to stand out, is to sit down.  And remember that with all the technology and resources in the world, human referrals are still your best sales reps.